WHAT IS MAD ROUGE?
One part chemistry, one part cosmetics, one part entertainment: that’s the Mad Rouge Beauty formula. We harness the chaos of mad science to create fun, exciting demonstrations for cooking up your own cosmetics, then we bring the experience to you.
From chemistry to color theory, Mad Rouge is a place to engage and learn through trial and error. There are no mistakes, only unexpected outcomes.
SAFE, NATURAL INGREDIENTS
Our ingredients are sourced carefully and responsibly, and our recipes are formulated to ensure your safety.
Mad Rouge demystifies cosmetics by teaching people how beauty products are made, and how easy they are to make yourself.
NO BEAUTY STANDARDS ALLOWED
Defy narrow definitions of beauty. Own your unique look and decide what beauty means to you.
IT’S YOUR PARTY
Mad Rouge events are fully customized experiences. We bring the ingredients and demonstration to you so you can enjoy your own party.
THE ‘LAB’ IN ‘COLLABORATION’
Our events are exciting, cooperative, social environments. Families and friends of all ages can participate together, because there’s something for everybody to enjoy.
BLUES IN JEN’S POLISH STASH
SARAH’S ATTEMPTS TO FIND HER PHONE
MERMAID’S GOLD MICA SCOOPS USED
CURRENT GLOSSES IN OUR PURSES
MICAS IN OUR INVENTORY
THE MAD ROUGE STORY
Mad Rouge Beauty began in 2015 from the shared vision of Sarah Rousselle and Jennifer Abramson, Los Angeles-based moms who wanted to create a turnkey event- planning service combining experiential learning and applied chemistry in a playful environment.
A professional makeup artist since 1999, Sarah Rousselle was no stranger to cosmetics when she had the idea to make lip gloss as a bonding activity with her six-year-old niece, Stella Rose. Sarah found a simple recipe and sourced safe, natural ingredients, including mineral-based pigments in Stella’s favorite colors. The moment became a family affair as relatives joined in on the fun, and before long, Sarah was hosting DIY parties to create lipstick, nail polish, and pressed eye shadow from scratch.
The projects were successful as collaborative, educational crafts, but they soon revealed themselves to have even greater potential. When a typically cautious aunt took the opportunity to mix lime-green nail polish, a hue she had secretly coveted but never dared to purchase, Sarah realized she had tapped into a liberating and empowering aspect of creativity: while mixing their own cosmetics, people of all ages were enjoying the freedom to discover themselves in the process.
A self-proclaimed dreamer, Sarah knew she needed a pragmatist to make Mad Rouge a reality. Enter Jennifer Abramson: social worker, supermom, and compulsive list-maker. Brought together by their sons’ best- friendship and inspired by their love of mad science, Sarah and Jennifer forged a friendship of their own that quickly evolved into a formidable business partnership. The perfect balance of imagination and practicality, this dynamic duo is dedicated to providing kids and adults alike with hands-on learning experiences that are equal parts empowering, inspiring, and fun.
We are mad about
The colors, the sparkle, the creativity that goes into each formula. It’s creative, it’s exciting, and for many, it’s a career. We want to share the shine and show how the science of mixing and making is mad fun.
Don’t get up, we got it.
We know it’s a radical concept, but we think you should actually enjoy your own party. Mad Rouge is a customized, turnkey experience, which means we show up with the ingredients, the equipment, the know-how, and lots of positive energy. All you have to do is bring snacks and bask in your guests’ admiration of your party-planning abilities.
You can’t find true beauty in a mirror.
We believe in wearing your confidence on the outside and knowing your beauty on the inside. Mad Rouge isn’t about reinforcing conventional beauty standards or hiding flaws. We want to empower people of all ages to make their own cosmetics and define their own beauty.
Real, natural ingredients free of sketchy chemicals.
You should know and feel good about what you’re putting on your face and body. If we wouldn’t use it on our own kids, you won’t find it at Mad Rouge.
There’s something for everybody.
Your science-loving nephew and his friends will have a blast making their own zombie makeup. Your crafty bridesmaids will never forget the fun they had creating their own lipstick to commemorate your special day. From private parties to pop-up events to team-building exercises, Mad Rouge has something for everyone to enjoy.
It’s a party, not a class.
Above all else, we’re here to have a good time. Mad Rouge events are about the opportunity to get creative and have a blast with your friends and family.
“Excitement, imaginative, creativity, inspirational and accomplishment...only a few words I can think of to describe a Mad Rouge party. Kids excited and enthusiastic to use their imagination to create. It's not only fun, it's science and its natural...giving girls a great start to a healthy mind and body experience.”
Mimi, Mom of a spunky 8 year-old at a lip gloss party
“What a great way to get together with friends! Working on our Mad Rouge lipstick was a unique experience- from melting the wax and mixing natural dyes to seeing the finished product out of the mold. It was wonderful to create a staple beauty product myself while having fun with my friends.”
“Making your own make-up is so much fun and a great learning experience! It's hard to believe you can make eye shadows that look exactly store bought! Or that tube of lipstick... in just that right color of red! A unique and fun experience for all ages! You can even pick your own color names!”
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